Samsung Partners With The NBA To Have Tablets On The Sidelines

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Sources says that Samsung and the National Basketball Association (NBA) have signed a $100 million, three-year deal where the NBA will be getting Samsung tablets and TVs to be used by courtside officials for viewing reviewing replays, viewing box scores, statistics, and more.

As the NBA’s official provider of tablets and televisions, Samsung will get a huge amount of extra exposure during NBA games, which is a big deal as the NBA is globally popular and is watched on several countries.

The NBA is also expected to customize video content for Samsung devices, including televisions, where Samsung is trying to set itself apart from rivals by building an ecosystem of unique offerings.

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