Google announced an upcoming change (in a post to the Android Developers Blog), and explains that has plans to provide a clear distinction between phone and tablet apps in Google Play starting at November 21st.
Actually on November 21st, the Play Store will make a series of changes. First, by default, users browsing Google Play on a tablet will now see apps and games that are designed for tablets on the top lists (Top Paid, Top Free, Top Grossing, Top New Paid, Top New Free, and Trending). Tablet users will still be able to switch the view, so they can see all apps or games if they choose. Also on November 21st, apps and games that do not meet the “designed for tablets” criteria, will be marked as “designed for phones” for users who browse the Play Store on tablets. So, it will be even easier for tablet users to find those apps that are best for their devices.
Now, if you want to be sure that your app is included in the “Designed for tablets” view, in time for the November 21st Play Store changes, go to the Developer Console to check your tablet optimization tips. If you see any issues listed there, you’ll need to address them in your app and upload a new binary for distribution. If there are no issues listed, your app is eligible to be included in the “Designed for tablets” view in the top lists.
Also, make sure to read the full tablet quality checklist to understand how to build outstanding tablet experiences.
Finally we can see that Google address this issue, which has arguably been one of the greatest knocks against Android tablets so far. And while this is great news for consumers, it is also good news for developers in tablet applications. According to Google, “the Remember the Milk” app, saw an 83 percent increase in downloads after being added to its “Designed for tablets” section earlier this year. Everyday, thousands of Android developers are taking advantage of the tremendous Android tablet opportunity. The flood of new users coupled with the increased screen size means new user experiences, more engagement and more monetization opportunities.
So, now it’ll be interesting to see just how many tablet-optimized apps appear in the store, when the change takes place, and what comments will we have from the tablet users.
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