BlackBerry has announced via press release that they will be teaming up with several Android OEMs where the BlackBerry Messenger app will soon come pre-installed on a number of Android devices that will be launched in Africa, Indonesia, India, Latin America, and the Middle East – places where BBM has gotten the most success. This somewhat confirms BBM’s competitiveness in the crowded and fast growing instant-messaging platform market.
The Manufacturers that BlackBerry would be working with are Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone, and Zen. All Android Smartphones from these OEMs will have BBM as the default instant messaging app.
If you haven’t given BBM a try yet, it pretty much has all the necessary features that you would need on an IM platform. It offers delivered and read statuses for messages you send, and also has a message-in-progress notifications, so you can see when someone is in the process of replying to you. Also, BBM uses a PIN number to add people instead of email adresses – something conservative people prefers more. BBM users can chat with up to 30 people at a time through a feature called BBM Group, which is likely a pretty big draw for those who need to share documents or photos with a bunch of people and would to see their reactions in real-time.
BlackBerry has also discussed about new features that they will be adding soon like BBM Channels, which allows users to join groups of people who share similar interests and connect with them through the messaging platform. Also BBM on Android will finally be getting support for voice calling and video calling though no exact date has been given yet.
This partnership with several Android OEMs is definitely a huge deal for BlackBerry especially with the struggles that they are currently facing. They will only gain from this and we will be watching how this translate on BBM’s overall success.
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